It’s been a while since i’ve posted, and YES! it’s because of school… and I’ve been out a lot. I have been taking notes on things that I find important. This one’s about a hand out we got in type class about a presentation by Stefan Sagmeister in Japan for some design workshop i think? a few years back? anyways He questions whether or not it’s possible to touch somebody’s heart with design and he basically explains how it’s possible.

Here are the 6 that would make it possible:

o1. New Perspective

o2. Trigger Memories

o3. Passion & Guts

o4. Surprise

o5. Virtuosity in craft and technique (“the how the heck did they do that?!?!” factor)

o6. Beauty

this was a really cool hand out over all. I think Sagmeister quoted this British Corporate Identity firm [Minale Tattersfield] and this quote shall live with you designers out there forever….never forget.

“In my experience, every designer whose prime aim in going into business was to make money while at the same time producing good design, failed on both counts. I believe that designing is something that you have to do for love. If you are committed first and foremost to producing good design then you’ll make money as a by-product because good design is something people are willing to pay for. But that financial reward will be a bonus, a gift.”